Potatoes Australia Ltd, the leading industry body representing the potato supply chain across Australia, is delighted to announce the appointment of Sonia Waterson as its new Executive Officer. Potatoes Australia Ltd is dedicated to promoting the interests of potato growers and the entire supply chain, facilitating research and development, and fostering innovation within the potato industry.

Having previously held key positions within the potato industry, Sonia’s commitment to excellence makes her an ideal fit for Potatoes Australia Ltd. Her leadership will play a pivotal role in driving innovation and growth within the potato industry, while also fostering collaboration among stakeholders.

We are thrilled to welcome Sonia Waterson to the Potatoes Australia team,” said Dr. Nigel Crump, Acting Chair of Potatoes Australia Ltd. “Her leadership skills and industry knowledge will be invaluable as we continue to advance the interests of potato growers and promote the sustainability of our industry.

As the Executive Officer, Sonia will be responsible for managing the daily operations of Potatoes Australia Ltd, collaborating closely with the board of directors to execute strategic initiatives and attain organisational objectives. Additionally, she will act as the organisation’s spokesperson, advocating for the interests of potato growers and the entire supply chain on a national scale.

I am honoured to join Potatoes Australia Ltd and contribute to the success of the potato industry,” said Sonia Waterson. “I look forward to working collaboratively with stakeholders to address the challenges and opportunities facing our industry, and to drive innovation and growth in potato production.

Sonia holds a Bachelor of Agricultural Science, and her passion for agriculture and commitment to sustainability align closely with the values of Potatoes Australia Ltd.

Potatoes Australia Ltd is set to host the World Potato Congress from 23 to 26 June 2024 in Adelaide. This prestigious event will bring together industry leaders, researchers, and stakeholders from around the globe to explore the latest trends and advancements in potato cultivation, processing, and marketing. The Congress will showcase Australia’s vibrant potato industry on the international stage.

Recently established, Potatoes Australia Ltd has been instrumental in supporting and representing potato Potatoes Australia Ltd growers across Australia, providing resources, advocacy, and expertise to ensure the continued success of the industry. The organisation is committed to promoting sustainable practices, fostering innovation, and enhancing the competitiveness of Australian potatoes in domestic and international markets.

For media inquiries or further information, please contact:

Sonia Waterson

Email: Sonia@potatoesaustralia.com.au

Website: www.potatoesaustralia.com.au