Adelaide Friday, 5 January 2024 

Potatoes Australia Ltd is pleased to officially declare Ms. Robbie Davis as the Ambassador for the highly anticipated World Potato Congress 2024 to be held in Adelaide from June 23 to 26, 2024. Ms. Davis, a distinguished figure in the Australian potato industry and agribusiness more generally, brings a wealth of experience and passion that will undoubtedly contribute to the success of this prestigious event. 

Ms.  Davis has demonstrated exemplary dedication and leadership in the potato sector, making significant contributions to the industry’s growth and development. With a deep understanding of the challenges and opportunities within the potato community, Ms. Davis is well-positioned to represent the World Potato Congress as its Ambassador. 

As the Ambassador for the World Potato Congress 2024, Ms.  Davis will play a pivotal role in promoting the congress on a global scale. Her responsibilities will include: 

Advocacy and Promotion: Ms. Davis will advocate for the importance of the World Potato Congress and its role in fostering collaboration, innovation, and knowledge exchange within the potato industry. 

Industry Engagement: She will actively engage with industry value chain stakeholders including, producers, processors, service providers and researchers, and with policy-makers to encourage participation and support for the congress. 

Media and Public Relations: Working closely with the organising committee, Ms. Davis will contribute to media campaigns and public relations efforts to enhance awareness and excitement about the congress. 

Ms Davis said, “I am honoured to be appointed as the Ambassador for the World Potato Congress 2024 in Adelaide. This congress represents a unique opportunity for the global potato community to come together, share knowledge, and address the challenges facing our industry. I am committed to promoting the importance of this event and encouraging widespread participation. Together, we can make the World Potato Congress 2024 a resounding success.” 

The declaration of Ms. Robbie Davis as Ambassador for the World Potato Congress 2024 marks a significant milestone in the preparation for this international gathering. With Ms. Davis at the forefront, we are confident that the congress will not only meet but exceed expectations, further advancing the global potato industry. 

Ms Davis resides in regional South Australia and is a non-executive director on several Boards.